VOTED BEST
HEALTH & FITNESS
FACILITY IN ENGLAND
Meet the team behind Liverpool's award-winning Unlimited Coaching gym.
Five coaches. One mission. Over 250 members transformed at Limitless.
Sam, Jay, Alex, Levi and Frank are the team you'll train with at our Dale Street facility. With every session led by an expert coach, every plan built around you, every member known by the whole team.
You won't be passed around or palmed off to whoever's free. You'll train with the whole team.
AS FEATURED IN
THE TEAM IN NUMBERS
LIVERPOOL'S MOST
CREDENTIALED
PERSONAL TRAINERS
Combined experience across five expert coaches at our Dale Street facility — with the qualifications, results and member outcomes to back it.
24+
YEARS COMBINED EXPERIENCE
790+
PEOPLE COACHED
COMBINED
5
EXPERT
COACHES
170+
5 STAR
REVIEWS
ALEX
CO-FOUNDER & DIRECTOR
SPECIALISES IN
Rehab, functional movement & pain-free training
Alex co-founded Limitless Lifestyle Community alongside Levi in 2023. He specialises in rehab, functional movement and muscle building — the foundations every body needs to train hard and stay pain-free for life. Alex's mission is longevity: helping members build a body that performs now and lasts a lifetime. Members returning from injury, managing chronic pain, or building serious muscle benefit from the technical depth Alex brings to every session.
QUALIFICATIONS
- Level 3 Personal Trainer
- Level 4 Nutrition
- Level 3 Sports Massage Therapist
Creating Limitless with Levi has allowed us to offer 7-day, face-to-face support for every member. Our community events bring members together to build a real support network — and that's where the lasting friendships come from.
5
YEARS COACHING
200 +
MEMBERS COACHED
L3
SPORTS MASSAGE
LEVI
CO-FOUNDER & DIRECTOR
SPECIALISES IN
Beginner-friendly fat loss & building confidence
Levi co-founded Limitless Lifestyle Community in 2023. He specialises in helping beginners lose fat sustainably — without crash diets, extreme programmes or unrealistic promises. His coaching philosophy is simple: rewarding consistency over intensity, and building habits that outlast motivation. Members who've never trained before, never stuck at it, or have always felt out of place in a gym find their footing fast under Levi's coaching.
QUALIFICATIONS
- BSc Sports & Exercise Science
- MSc Strength & Conditioning
- Level 3 Personal Trainer
My goal is to educate our members on building sustainable lifestyle changes. The most rewarding part of being a coach is watching someone grow in confidence and achieve things they never thought possible — whether it's their first 5km, their first hike, or completing the National 3 Peaks.
5
YEARS COACHING
200 +
MEMBERS COACHED
BSc
+ MSC
FRANK
General Manager & Coach
SPECIALISES IN
Beginners — teaching people to enjoy training again
Frank's story is unique: he joined Limitless as one of our first members in 2022, transformed his own life, and now coaches members walking the same path he did. Frank went from struggling to do 15 minutes of exercise to running a sub-1-hour 10k and completing the National 3 Peaks. Nervous beginners get the rare thing on Frank's sessions — a coach who's genuinely been on the other side of that first session, and remembers exactly how it felt.
QUALIFICATIONS
- Level 3 Personal Trainer
I believe in the Limitless mission so much. It changed my life — and I want to help as many people as I can feel fitter, stronger and happier. The hardest part of the journey is taking the first step. Promise it'll be the best thing you ever do.
4 YRS
AT LIMITLESS
L3
PERSONAL TRAINER
JAY
SENIOR TRAINER & HEAD OF ONLINE
SPECIALISES IN
Performance, HYROX, hybrid athletes & endurance
Jay has over a decade in the fitness industry and runs the Limitless Online programme. His specialism is performance — coaching members through HYROX, ATHX, marathons and ultramarathons — alongside everyday members who want to push past what they thought was possible. Members who've ever said "I could never run a marathon" or "HYROX isn't for me" tend to change their minds quickly once Jay's involved.
QUALIFICATIONS
- MA Sports Business Management
- Level 3 Personal Trainer
- Level 1 PFCA Functional Fitness Coach
My passion is helping people achieve things they never thought possible. First giving them the confidence to try — and then giving them the tools they need to actually go and do it.
10 +
YEARS COACHING
250 +
MEMBERS COACHED
BA
+ MSC
SAM
Coach
SPECIALISES IN
Fat loss coaching — and making training enjoyable again
Sam coaches members through sustainable fat loss — and somehow, makes them love the process while they're doing it. His specialism is the bit most coaches get wrong: building a relationship with training that doesn't burn you out. Members walk into his sessions tired, stressed or unmotivated, and walk out lighter — physically and mentally. Sam brings the energy that keeps the whole gym moving — and the patience that makes members stick at it.
QUALIFICATIONS
- Level 3 Personal Trainer
I just love working with people. I love hearing their story and being part of their journey. Getting to know our members and doing whatever I can to help them — that's what this job is to me.
3
YEARS COACHING
100 +
MEMBERS COACHED
L3
PERSONAL TRAINER
HOW COACHING WORKS AT LIMITLESS
YOU DON'T BOOK A COACH.
YOU TRAIN WITH A TEAM.
At most personal training studios in Liverpool, you're tied to one coach — their schedule, their style, their availability. We do it differently.
Every Limitless member trains with every coach.
Five expert coaches. Five sets of eyes on your form, your progress and your goals. It's how we built the gym — and it's why our members keep showing up.
01
MORE FLEXIBILITY
Train when it suits you, not when one PT can fit you in. With five coaches running sessions across seven days, your schedule comes first.
02
MORE EXPERTISE
Five specialists, one programme. Fat loss, strength, rehab, endurance, beginner coaching — you get the benefit of every coach's expertise, not just one.
03
MORE RESILIENCE
If a coach is unwell, your training doesn't stop. The team carries every member, together. No starting over. No relationship reset. Continuity that lasts.
WHAT MAKES LIMITLESS DIFFERENT?
COACHING THE
GOES FURTHER.
It's not just about the hour you're in the gym. It's about everything that surrounds it.
01
COACHING BEYOND THE GYM FLOOR.
Run club. Retreats. Hikes. Member events. 24/7 support from the team. Limitless coaching covers the full lifestyle, not just your training session.
02
COACHES WHO ACTUALLY TRAIN.
Every Limitless coach is an active athlete — HYROX competitors, marathon runners, lifters, hikers. We coach the lifestyle we live, and our members benefit from coaches who walk the talk.
03
MEMBERS TRAINED, NOT SESSIONS SOLD.
We measure success by transformations, not sessions billed. Our Unlimited Coaching model rewards the members who show up consistently — and the coaches who help them stick at it.
04
HELD TO A HIGHER STANDARD.
Voted Best Health & Fitness Business in England. Featured in Men's Health, the Liverpool Echo and The Guide Liverpool. 170+ five-star reviews. Our team carries the standard our members helped us earn.
TRANSFORMATIONS
Real people. Real results. No crash diets, no shortcuts, no unsustainable promises. Every transformation you see started with a free consultation and a coach who listened.
THE PROOF
ABOUT LIMITLESS LIFESTYLE COMMUNITY
LIVERPOOL'S AWARD-WINNING
UNLIMITED COACHING GYM
Limitless Lifestyle Community was founded by Alex Sloan and Levi Osborne in June 2023 at 89 Dale Street, Liverpool city centre, L2 2JD. The facility is two minutes from Moorfields station and houses Liverpool's premium in-gym recovery suite, including infrared sauna, traditional sauna, ice baths and hyperbaric oxygen therapy.
In 2024, Limitless was voted Best Personal Training Facility in England at the England's Business Awards. The gym has been featured in Men's Health, the Liverpool Echo and The Guide Liverpool, and currently holds 170+ five-star Google reviews.
The proposition is Unlimited Coaching: one fixed monthly fee covers personal training, unlimited group classes, recovery suite access, sports massage, nutrition support, goal-setting sessions and full community access — including run club, retreats, hikes and member events. Membership tiers are Silver, Gold, Gold Plus and Platinum, with personal training sessions ranging from 2 to 4 per week and unlimited daily access to all included services.
The coaching team is Sam, Jay, Alex, Levi and Frank — five expert coaches with combined experience across fat loss, muscle building, rehab, endurance and beginner coaching. Together, the team has coached over 250 members through their transformations at the Dale Street facility.
READY TO START
TRAIN WITH US
Book your free consultation and body scan. We'll match you with the coach whose specialism fits your goals — and show you what Unlimited Coaching can actually do.